International Days à l'ISC Paris | Ecole de commerce - ISC Paris : Bachelor - Master - MBA

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International_days2015

L’ISC Paris a organisé ses « international days » du 26 au 28 février 2015. 

« Open your mind » était le thème de l’année.

Au programme, plusieurs conférences données par des professionnels internationaux sur les thèmes du marketing, de la finance et de l’économie :

Speaker Pays Session 1 Session 2 Session 3
Maria EKSTROM FINLANDE 5 ways of marketing to an ageing consumer New trends in consumor behaviour Innovation and entrepreneurship, a match made in heaven?
Beatrix LANYI HONGRIE Global trends and value creation in global marketing Segmentation, targeting and positioning on the global market How to make an effective global offering
Chris PICKFORD UK Mapping the ‘metropolitan mindset’ for luxury brand management Mapping the ‘metropolitan mindset’ for luxury brand management The influence of art in advertising on luxury value perceptions
Alberto RASCON SUISSE Introduction to Financial Options Playing with Financial Options
Kati TWAST FINLANDE  How to Build Brand in Social Media Content Strategy and Content Marketing How to Build Brand in Social Media
Tomas WAGNER ALLAMAGNE Learning to lead through language: A rhetoric workshop Rhetoric Workshop 2: Persuasion at work Rhetoric Workshop 3: Lessons for leadership
Jerome BADDLEY UK Selling and succeeding in the growing low carbon economy Selling and succeeding in the growing low carbon economy- case studies

ISC Paris, le 4 mars 2015