NITMKG #2 : Bringing Institutional Theory to Marketing

After a successful first edition in 2017, NITMKG organizers are pleased to announce the organization of a second edition of the “Bringing Institutional Theory to Marketing” conference (NITMKG 2019).

Information & registration

Call for papers

This second edition aims to continue to build a community and to develop scholarship at the intersection of neo- institutional theory and marketing.

As in the first edition, topics covered in the conference include but are not limited to:

  • How consumption practices emerge in the first place
  • How consumption practices are maintained and continue over time
  • How consumption practices erode and collapse
  • How illegitimate consumption practices evolve over time. Why do some illegitimate consumption practices become legitimate whereas others disappear?
  • The role of consumers as agents in the shaping of consumption practices at the macro level
  • Beyond the firm-consumer dyad, the role of media, critics, technology and professions in legitimating and delegitimizing consumption practices
  • How collaborative dynamics among companies legitimate new market products and new consumption practices in emerging industries?

Organizing Committee

  • Karim Ben Slimane, ISC Paris Business School, France
  • Damien Chaney, ESC Troyes in Champagne, France
  • Ashlee Humphreys, Northwestern University, USA
  • Bernard Leca, ESSEC Business School, France
  • Marie Taillard, ESCP Europe, UK

Important dates

24 February 2019:
– Deadline for submission of short papers (around 2000 words)

11 March 2019:
– Notification of acceptance/rejection
– Online registration opens

6-7 June 2019
– NITMKG Conference

Conference venue

ISC Paris Business School, Building 2

Adress: 10 Victor Hugo Street, LEVALLOIS-PERRET

Information & registration