Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening a new MBA. This programme is aiming at international markets and products, as an MBA in marketing techniques in an international environment.
Start of the school year
- October 2019
Clever marketing drives profit, product longevity, and brand loyalty : everything companies are looking for. As most of the business players look at taking their brands into new markets and channels, MBA International Business & Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment.
By mixing strategic management, marketing and international business, the MSc/MBA IBM enables students to apply skills and knowledges in the following areas : branding, market research, consumer behavior, new product and market development and international business management.
- 100% courses in English
- Lecturers coming from all over the world mixing academic credentials with industrial experiences
- Unique blend of academic and practice-oriented teaching : case studies, business games, in-company projects
- Three days of courses each week
- Career and professional project coaching by renowned head hunters
Career and job opportunities
Export business manager, international product manager, international marketing analyst, international trader…
To apply, please fill the online form