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MSc International Business & Marketing

Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc.

This program is aimed at international markets and products, as an MSc in marketing techniques in an international environment.

Start of the school year

  • February 2019
  • October 2019

Tuition fees

Check rates

Objectives

Clever marketing drives profit, product longevity, and brand loyalty: everything companies
are looking for. As most of the business players are transforming their brands
into new markets and channels, the MBA in International Business Marketing explores
marketing on a global scale and gives students a systemic and global perspective of
the organization in its environment.

By mixing strategic management, marketing and international business, the MBA in
IBM enables students to apply skills and knowledge in the following areas: branding,
market research, consumer behavior, new product, market development, and international
business management.

Perspectives

  • International Trader
  • Export Business Manager
  • International Product Manager
  • International Marketing Analyst
  • Brand Manager
  • Digital Marketer