Bachelor in Business | ISC Paris business school

Presentation of the ISC Paris Bachelor

Programme Bachelor - Etudiant ISC Paris Grande Ecole

Fundamentals of management, while deepening your knowledge of the economic, legal, cultural, and international environment.

Semester 1	crédits
Introduction to Research	3	To use the fundamentals of documentary research – To cite a source – Read an academic abstract
Financial Accounting 1	2	To present the different financial statements – To record financial transactions
E: FL1 Preparation for TOEFL 1	2	To improve written and oral comprehension and written expression in English – To familiarize with the exam format
E : LV2	2	Apprendre le français
Business Computing 1	2	To know the latest developments in the field of ICT – To master the basic functions for word processing, spreadsheet modeling and using a presentation tool
Introduction to Economics	3	To provide students with a comprehensive approach of the main macroeconomic topics with a focus on growth – To discover the different schools of thought and the ensuing controversies with regard to policy making
Introduction to Finance	3	To present the different financial decisions – To calculate the amount of simple interest, in particular for discounting – To calculate the amount of compound interest of an investment – To calculate the depreciation amounts of a credit
Introduction to Management	3	To acquire basic notions of general management and of managerial decision – To analyse internal and external managerial problems offering possible solutions
Project Management 1	3	To discover the notions of project management – To prepare meetings and to keep the minutes – To write up project sheets – To write up a set of specifications
Marketing 1	3	To be familiar with the mindset and the marketing vocabulary – To decode and analyze a market – To master the concepts of segmentation, targeting and positioning
Professional Project 1	1	Elaborer un CV et une lettre de motivation – Développer sa capacité à dialoguer avec des professionnels
Sales Negotiation	3	To gain a solid understanding of what is a professional and effective sales process – To develop communication and negotiation skills with an appropriate mindset
Total courses	30
E : Activité d’entreprises étudiantes 1	2	S’investir dans les entreprises étudiantes ou dans un projet entrepreunarial / To get involved in the Student Enterprises or in an entrepreneurial project
E : Promotion de l’école 1	1	Maîtriser les outils promotionnels / To master promotional tools S’investir dans la promotion de son école / To get involved in the promotion of the school

Semestre 2	crédits
Business Ethics	4	To understand the fundamental theories of business ethics – To know the practical aspects of ethics the professionals use everyday – To put these theories and techniques into practice through case studies
New Venture/prototyping (Business Game)	1	To acquire skills in sale, marketing and communication – To have a practical experience in teamwork, take decisions and understand the implications of decisions – To learn the difference between analytical approach and test and learn approach
Financial Accounting 2	3	To control year-end records
Corporate Communication	4	To develop skills using communication processes and technologies – To be able to develop internal and external communication strategies
Creativity and Innovation	3	To develop creativity skills along with innovation – To develop assertive and courage qualities – To familiarize with problem-solving skills to innovate in business
E: FL1 Preparation for TOEFL 2 or FLE	2	Apprendre le français
E : LV2	2	To Apprendre un deuxième langue
Introduction to Law	3	To know the legal vocabulary – To know the fundamental principles and major notions of law – To know the essential rules that govern economic and commercial activities
Marketing 2	3	To know the marketing mix dimensions (4Ps) – To be able to apply them
Introduction to Humanities	3	To understand current societal facts – To improve analytical and critical thinking skills
Professional Project 2	1	Develop employability skills through increasing self awareness
B2 Option Presentation	1	Study the fundamentals of the options in the programme
Total courses	30

Number of hours:

336 h

Solidifying your knowledge of Business and Management :

Semester 1 B2	credits	Pedagogical Objectives
Communication Strategy 1	3	To deliver an efficient presentation – To evaluate the communication mix – To apply selected communication theories to a given objective
Financial Accounting 3	3	To calculate the different ratios widely used in business – To calculate the cost of capital and its relevance for business decision-making
Corporate Law 1	3	To identify the different legal forms of companies in France – To link tax law to the strategic development of the economy – To demonstrate competence in a legal environment
E: FL1 Oral Communication Skills	2	To manifest confidence in communication – To deliver charismatic presentations – To develop argumentation in oral expression
E: FL2	2	To study French
E Business: Retailing and Merchandising	3	To discover the strategic stakes of e-commerce – To differentiate the physical and virtual distribution and retailing
Business Organization and Systems	3	To understand how organizations operate as a system – To understand the difficulties of decision making – To understand the mechanisms of information flow, causal effects and analysis of dysfunctions
Financial Analysis for Sales	3	To create invoices and integrate all aspects of reductions, discounts and VAT – To analyse inventory management – To implement a basic budgeting process
Impact Project	1	To question one’s societal and environmental impact – To contribute to a project’s development as a team member
Intercultural Management	3	To develop a problem-solving approach to international management – To analyze globalism and explain its impact on business and political risk assessment – To compare cultural variables and universal cultural variables – To apply Hofstede’s value dimensions
Professional Projet 3	1	To Développer sa connaissance des différents métiers du management – Comprendre l’importance du réseau
Business Statistics	3	To apply the notion of probabilistic calculation – Create a graphical presentation of data – Analyze the relationship between two variables
Total courses	30
E : Activité d’entreprises étudiantes 1	2	S’investir dans les entreprises étudiantes ou dans un projet entrepreunarial / To get involved in the Student Enterprises or in an entrepreneurial project
E : Promotion de l’école 1	1	Maîtriser les outils promotionnels / To master promotional tools S’investir dans la promotion de son école / To get involved in the promotion of the school

Semestre 2 B2
courses	credits
Business Unit Management (Business Game)	1	To develop skills in competitive diagnosis – To analyse the company resources – To evaluate team management and conflict management – To manage crisis situations
Communication Strategy 2	3	To create and identitify brand elements – To differentiate brands in competitive digital markets – To develop a communication strategy from the brief to the strategy
Corporate Law 2	3	To master the different stages of the constitution of a company – To study the techniques of reconciliation between companies and the organization of groups of companies
Human Resource Management	4	To explain the fundamental theories of HRM – To develop the practical techniques commonly used by professionals – To apply theories and techniques through case studies
Professional Projet 4	1	Créer et gérer un profil sur LinkedIn
International Week	2	To apply managerial theories in an international context – To communicate effectivelly cross-culturally
E: FL1 Written Communication Skills or FLE	2	To develop different kinds of professional writing
E : LV2	2	To study a second language
	18
OPTION 1 Marketing et Communication Digitale EN/FR
E: Community Management	3	To select and manage community management tools – To optimise the social media mix for a given target – To develop a community management plan
E: Digital Marketing	3	To apply consumer behaviour theory in the digital economy – To elaborate and implement an integrated digital marketing strategy – To assess digital channels and their strategic role in delivering objectives
E: Managing a SEA campaign	3	To describe philosophy and environment for Search Engine Acquisition – To select and target strategic keywords – To set up ad groups – To create and interpret the KPIs
E: Public Relations	3	To define basic concepts, theories and views gravitating around the term geopolitics and their evolution over time – Identify key players, agendas and grand strategies that are shaping today’s global and regional business – Analyzing the key current political, economic and social trends that are impacting daily global affairs
OPTION 2 Comptabilité et Finance EN/FR
E: Economic Theories and Social Issues	3	To develop general culture relating to the great contemporary economic issues: the organization and regulation of the economy and technological changes, growth and employment
E: Advanced Financial Accounting	3	To analyse financial ratios for decision making – To analyse financial leverage for decision making
E : Contrôle de gestion	3	Découvrir le métier de contrôleur de gestion – Utiliser les instruments de pilotage et les méthodes de calcul des coûts
E : Institutions Comptables et Déontologie	3	Décrire le rôle des principales institutions comptables – Évaluer une situation donnée de manière éthique
Option 3 International Business EN
Geopolitics	3	To define basic concepts, theories and views gravitating around the term geopolitics and their evolution over time – Identify key players, agendas and grand strategies that are shaping today’s global and regional business – Analyzing the key current political, economic and social trends that are impacting daily global affairs
International Team Management	3	To examine team roles and team building techniques – Identify and manage cultural dimensions to team management – Integrate diverse backgrounds and country locations into team management
International HRM	3	To describe the role of the HR Manager in an International context – Define, explain and compare perspectives and theories related to IHRM – Evaluate ethical matters related to IHRM
Introduction to International Trade	3	To build an export plan or an international plan – To explore and assess relevant entry markets – To use international commercial tools such as INCOTERMS
Option 4 Management Durable (Orléans) FR
E : Approche du développement durable	3	Explorer les méthodes de développement durable actuelles utilisées par les entreprises – Conceptualiser l’économie circulaire dans un secteur donné – Décrire les enjeux du développement durable du point de vue de l’entreprise
E : Audit RSE/ Audit qualité	3	Appliquer les outils adaptés pour effectuer un audit RSE – Construire des mesures pour suivre un projet de qualité – Mettre en place un système d’amélioration continue de la qualité
E : Conduite du changement	3	Etablir un diagnostic organisationnel – Définir une stratégie de changement – Piloter le changement
E : Techniques d’enquête et études de satisfaction	3	Définir les problèmes et formuler les objectifs – S’initier à l’échantillonnage et aux méthodes d’enquête – Elaborer un questionnaire

Number of hours:

344 h

If you want to pursue a fully international track, you can participate in a university exchange program, or improve your English skills through an international immersion program during your third year, as part of a dual degree.

You will also have the option to choose modules for your second semester curriculum, by choosing from the available options according to your preferred campus and number of participants.

Digital marketing and communications option (Paris and Orléans)
Luxury management option (Paris)
Management and finance option (Paris and Orléans)
Sustainable management option (Orléans)

Courses:

Parcours classique en inital	crédits	Objectifs Pédagogiques
Analyse financière	3,0	Comprendre la logique de fonctionnement de l’entreprise – Savoir lire et interpréter les états financiers de l’entreprise
Services Management (Business Game)	3,0	To analyze customer needs and expectations – To identify key organizational variables that influence the success of a project – To adapt to the complexity of operating as a team with a common goal – To make decisions and understand the implications of decisions
Business Plan Methodology	3,0	To evaluate entrepreneurial opportunities – To diagnose and overcome entrepreneurial difficulties and hurdles – To apply problem solving skills – To commmunicate and persuade effectively
Management d’équipe	3,0	Décrire comment les équipes sont formées et comment elles fonctionnent – Démontrer comment évaluer l’environnement opérationnel et comment la situation influence la composition, la dynamique, la performance et le leadership de l’équipe – Décrire comment les équipes créent et maintiennent l’identité, la confiance, les valeurs partagées et les responsabilités collectives
Entrepreneurial Project	9,0	To prepare a coherent business plan with a realistic project with the help of the business model canvas – To determine relevant strategic objectives – To develop a solid business action plan and a realistic financial plan – To defend the business plan in front of a professional
Informatique avancée	2,0	Gérer un document long comme un rapport professionnel – Faire un mailing postal ou par mail – – Traiter des données d’enquêtes – – Mettre en œuvre des calculs financiers – – Communiquer sur des résultats E8:F8
E : LV1 Préparation au TOEIC	2,0	To prepare for the TOEIC examination
Outils de la performance d’entreprise	3,0	Acquérir les compétences pour pouvoir communiquer avec des spécialistes autour de données chiffrées – Apprendre à structurer un problème de décision de manière à permettre une mise en œuvre des outils d’analyse de performance – Savoir utiliser et interpréter les résultats dans les entreprises
Strategic Marketing	3,0	To be able to build a coherent strategy based on segmentation, targeting and positioning – To analyse and present market data towards a specific end – To integrate the digital transformation into strategic marketing plans – To select and put in use appropriate models for conceptualizing markets
Projet professionnel 5	3,0	Réaliser un CV pour entrer sur le marché du travail – Manifester des compétences lors des entretiens d’embauche – Développer des compétences d’employabilité
Méthodologie de la recherche	3,0	Etre capable de restituer par écrit, de façon structurée et dans le respect de consignes données une expérience professionnelle – Rédigez une question de recherche liée à la littérature académique – Proposer une méthodologie de recherche pour la collect
Project Management	3,0	To apply project management tools to a given context – To develop a project plan – To integrate time, budget and customer needs into project planning
Projet de recherche appliquée	12,0	Etre capable de restituer par écrit, de façon structurée et dans le respect de consignes données une expérience professionnelle – Rédigez une question de recherche liée à la littérature académique – Proposer une méthodologie de recherche pour la collect

Specialization Digital & Marketing Com' (100% english)

– Community Management
– Digital Marketing
– Managing a SEA campaign
– Public Relations

Specialization Banking & Finance (French)

– Ethics and sanctions
– Contract law for banking and financial products
– New technologies for banking
– Insurance of persons

International Business

– Geopolitics and Risk Management
– International Financial Management
– Sustainable International Business Development
– International Entrepreneurialism

A customized program: one bachelor degree, many programs

Four tracks are available to choose from, depending on your goals:

General bachelor track
Paris and Orléans campuses
Full english general bachelor track
Paris campus. At the Orléans campus, 25% of courses are taught in English
Bachelor entrepreneurial track
Paris and Orléans campuses
Bachelor in sports studies
Paris campus

One degree program, two campuses

At ISC Paris Grande École, we are committed to our students’ career placement success; daily immersion in corporate life is at the heart of our mission.

Our locations in France’s capital city–near the La Défense business center–and in the regional capital of Orléans foster the creation of a broad business network.

This is tremendously helpful to our students looking for internships, work/study placements, jobs, and business creation opportunities.

One degree program, two possibilities

The ISC Paris Bachelor is designed to help you quickly find a job after graduation, or to continue studying for a Master 2 degree (the equivalent of high school + five years in the French system). This opportunity is available to you, and you should evaluate it based on your career plans.

A solid academic and professional background

The Bachelor Program allows you to become a working professional, and to quickly adapt to the needs of corporations and new roles.

The ISC Paris Bachelor program is designed to help you successfully enter the working world, based on:

A generalist, professionally-focused curriculum and fundamental knowledge of theory,
A professional curriculum with an international focus,
A team of professors who are researchers and working professionals,
Learning about entrepreneurship through ISC Paris Student Enterprises, including 180 association projects each year,
An approach aimed at career success, with the opportunity for students to create their own individual career plans.
Inter-scholastic business competitions and games.

The entrepreneurial spirit at the forefront

ISC Paris’ curriculum emphasizes creativity and developing an entrepreneurial spirit

If you want to dive into starting a business, you can–from your second year onwards–test your skills in a Student Enterprise, through our Entrepreneurial Track or the ISC Paris Incubator. This real-world experience will help you progressively develop the skills you need to follow your career desires, and you’ll be able to attack a very demanding goal–creating a solid and realistic Business Plan.

ISC Paris is a member of the PEPITE CREAJ IDF network, which allows you to benefit from student-entrepreneur status.

A spotlight on international education
Our entire program has an international component:

The Full English track in our Bachelor in International Business program, with all courses in English on the Paris campus, for all three years of the program.
An academic exchange at one of our partner universities during the second year.
A dual Bachelor degree from ISC Paris and an international partner university during the third year: this dual degree complies with the LMD system (a European higher education diploma system that organizes degree programs into three levels: high school + three years for a Licence, high school + five years for a Master, and high school + eight years for a doctorate, divided into groups according to ECTS (European Credits Transfer System) credits).

Learning through real-world experience

ISC Paris’ teaching methods focus on Action Learning. This approach is based on systematically applying the knowledge you’ve gained throughout the curriculum. You’ll solidify your subject-specific skills and develop real-world know-how: agility, resilience, multiculturalism, teamwork, leadership, situational intelligence and the self-confidence that comes from allowing yourself to make mistakes.

Our teaching approach focuses on:

Group work, with emphasis on business case studies,
Learning about entrepreneurship through Student Enterprises,
Corporate immersion with a minimum of six months of internships in France and in other countries,
Work/study option in the third year of the program,
University exchange in the second year of the program, at an international partner university with the possibility of a dual degree in the third year.

Discover action learning

The Bachelor program videos

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Tuition and fees for 2024

Year 1: 9 175 euros
Year 2: 9 175 euros
Year 3, traditional program: 9 585 euros
Year 3, dual degree: 3,000 euros and partner university’s fees
Year 3, apprenticeship program: paid by corporate employer
Supplement for non-EU students : 800 euros
Supplement for the sport-study program: 2,000 euros

Individual support and advising

Students are supported in identifying their career goals, through coursework, internships, association projects and Career Center activities. The Career Center:

Helps you with your career plans: job-related talks given by French and international corporate professionals, and a responsive alumni network
Helps you enter the world of work: finding internships, creating a CV, interview coaching, corporate forums, etc.
Uses online job search tools and posts job offers.

Financing

A question about the program?

International students

Ornella LOGIUDICE

(+33) (0)1 40 53 74 28

ologiudice@iscparis.com

Make an appointment

The ISC Paris Bachelor program

The key points

Presentation of the ISC Paris Bachelor

Clear instructional objectives

A customized program: one bachelor degree, many programs

One degree program, two campuses

One degree program, two possibilities

A solid academic and professional background

The entrepreneurial spirit at the forefront

Learning through real-world experience

Tuition and fees for 2024

Individual support and advising

A question about the program?

Presentation of the ISC Paris Bachelor

A recognised Bac+3 degree

Strengths of the ISC Paris Bachelor program

Clear instructional objectives

A customized program: one bachelor degree, many programs

One degree program, two campuses

One degree program, two possibilities

Entering the working world

Continuing your studies

A solid academic and professional background

The entrepreneurial spirit at the forefront

Learning through real-world experience

Tuition and fees for 2024

Individual support and advising

A question about the program?