ISC Paris Master in Digital Marketing and Communications

A French Bac+5 Master program to develop skills in digital marketing and communications.

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The key points

  • Admissions requirements Hold a two or three-year university degree
  • Accreditations French government Bac+5 accreditation, Master degree, accredited by AACSB, BGA, and AMBA, and an EFMD-accredited Master degree.
  • Language French & English
  • Program type Work/study
  • Length Three years (One year undergraduate, Master 1, Master 2) or two years (Master 1 and Master 2)
  • Tuition 9950€ for the 1rst year (undergraduate) ; paid by corporate employer for the 2nd and 3rd years
  • Next start date September 2024
  • Campus Paris & Orléans

Overview of the ISC Paris Master in Digital Marketing and Communications

In a sector immersed in the digital transformation, the Master in Digital Marketing and Communications covers a full range of marketing and communications coursework, while also teaching you digital skills. The Master in Digital Marketing and Communications uses an innovative instructional approach: action learning. Students have the option to pursue work/study, to gain real-world work experience, and to participate in organizing a TedX conference.

The Master in Digital Marketing and Communications offers two tracks:

  • Global and Digital Marketing
  • Communications, digital technologies, and event planning

The Master is offered on our Paris and Orléans campuses.

Curriculum

Career paths after the ISC Paris Master in Digital Marketing and Communications

Once you’ve completed your Master degree, your skill set in marketing and communications will allow you to pursue the following careers:

  • Marketing manager
  • Brand Manager
  • Product director
  • Marketing project manager
  • Digital project manager
  • Marketing consultant
  • Marketing business analyst
  • Mobile strategy manager
  • Digital marketing manager
  • Research, management, and data director

Roles specific to the Global and Digital Marketing track:

  • Trade marketing coordinator
  • Client Services Manager
  • Product director
  • Marketing and sales coordinator
  • Merchandising coordinator
  • Sales manager

Roles specific to the Communications, digital technologies, and event planning track:

  • Communications and events coordinator
  • Publicity director
  • Media and digital media communications
  • Communications project director

Instructional objectives

The program foresees that the marketing and communications professions will become increasingly digital.

  • Acquiring corporate and organizational management knowledge and skills, aligned with sustainable development goals (societal responsibility)
  • Discovering your leadership skills, to create value and have a positive impact on companies, organizations, and society
  • Developing your entrepreneurial and innovative spirit, to be an actor for change and to accelerate the ecological and social transition

Skill set

  • Strategic overview of corporations (228 hours)
  • Corporate management and performance (200 hours)
  • Responsible corporate management (184 hours)
  • Managing change and personnel (148 hours)
  • International marketing and growth (216 hours)

Once you’ve mastered each skill set in the degree program, you’ll receive a certificate for that skill set, to be used for record-keeping purposes.
As per French labor law no. 2016-1088 of August 8, 2016, completed skill sets are valid for life.

Applying to the ISC Paris Master in Marketing & Communication

How much does the Master in Digital Marketing and Communication cost?

  • Year 1: 9,950 euros
  • Year 2, apprenticeship and/or trainee contract: Paid by corporate work placement
  • Gap year: 3,000 euros
  • Year 3, apprenticeship and/or trainee contract: Paid by OPCO
  • Supplement for EU students: 800 euros

A question
about the program?

International Business
Mohamed Amine MABROUK
(+33) (0)1 40 53 20 44
mamabrouk@iscparis.com
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