Dorsaf Fehri Belaid

Présentation

Dorsaf FEHRI BELAID est Associate Professor à l’ISC Paris. Titulaire d’un doctorat en sciences de gestion obtenu en 2015 à l’IAE de Caen-Basse Normandie. Ses domaines de spécialisation couvrent le marketing, le marketing digital et les méthodes quantitatives appliquées à la rechecrhe en gestion. Elle publie régulièrement dans des revues scientifiques à comité de lecture et participe à de nombreux congrès nationaux et internationaux. Ses travaux de recherche portent principalement sur le comportement du consommateur, la gestion des marques en contexte retail, ainsi que les stratégies numériques en marketing.

Dorsaf FEHRI BELAID is an Associate Professor at ISC Paris. She holds a PhD in Management Sciences, obtained in 2015 from IAE Caen – Basse Normandie. Her areas of expertise include marketing, digital marketing, and quantitative methods applied to management research. She regularly publishes in peer-reviewed academic journals and takes part in various national and international conferences. Her research focuses primarily on consumer behavior, brand management in retail contexts, and digital marketing strategies.

Diplômes

Doctorat en Sciences de Gestion Marketing

Domaines d'enseignement/ Teaching

Marketing Fundamentals
Marketing Strategy
Market Research
Digital Marketing
Quantitative Management Methods & Research Methodology

Domaines de recherche/ Research

Digital Marketing
Consumer Behavior
Brand Management

Dernières publications/ Latest publications

Belaid, S., Fehri Belaid, D., Fergurson, J.R., Petrescu, M., Ben Mrad, S. and Dobre, C. (2025), « Brand value co-creation and transaction costs in private label relationships », Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-09-2023-0500
Karoui, S., Behi, A. T., Fehri, D., Belaid, S., & Lacoeuilhe, J. (2024). Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling. Journal of Retailing and Consumer Services, 79, 103852. https://doi.org/10.1016/j.jretconser.2024.103852
Karoui, S., Belaid, S., Fehri, D., & Khemakhem, R. (2023). Dissecting the Dichotomy: The Role of Islamic Religiosity, Consumer Ethnocentrism, and Country of Origin in Shaping Tunisian Consumer Preferences for Turkish Goods, International Journal of Business and Emerging Markets
Fehri, D., & Belaid, S. (2022). Point de vue: Les jeunes adultes répondent-ils aux questionnaires de la même manière que les adultes: Une étude exploratoire du biais de style de réponse?. Management & Prospective, 39(2), 121-140. https://doi.org/10.3917/g2000.392.0121