ISC Paris ISC Paris

Nabil Ghantous

Directeur de la recherche et du programme de DBA, Professeur de marketing. Associate dean for research and doctoral programs, Professor of marketing.

Présentation

Nabil Ghantous (doctorat, 2010 ; HDR, 2023) est professeur de marketing et de management interculturel. Il est le directeur de la recherche et du programme DBA de l’ISC. Avant de rejoindre l’ISC, il a occupé des postes d’enseignant-chercheur et de direction académique en France, au Qatar et au Vietnam. Ses recherches portent notamment sur le management des réseaux de franchise, où il s’intéresse d’un point de vue interdisciplinaire aux questions de transformation organisationnelle, digitalisation et internationalisation.

Nabil Ghantous (PhD, 2010; HDR, 2023) is a professor of marketing and intercultural management. He is the associate dean for research and doctoral programs at ISC. Before joining ISC, he held positions as a professor and academic director in France, Qatar, and Vietnam. His research focuses in particular on the management of franchise networks from an interdisciplinary point of view, mainly addressing questions of organizational transformation, digitalization, and internationalization.

Diplômes

Doctorat en sciences de gestion (Marketing), 2010, Aix Marseille Université.

Habilitation à dirigier des recherches, 2023, Université de Rennes.

Domaines d'enseignement/ Teaching

  • Marketing
  • Intercultural management
  • Research design

Domaines de recherche/ Research

  • Franchising
  • Omnichannel marketing
  • Organizational and digital transformation
  • Internationalization of retail and services organizations

Dernières publications/ Latest publications

  • Ghantous, N., Chaney, D., Chameroy, F., Jeanpert, S., & Schultz, M. (2025). Omnichannel Reconfiguration Capabilities in Franchising: A Meso‐Foundations Analysis. Managerial and Decision Economics. https://doi.org/10.1002/mde.4474
  • Chaney, D., Ghantous, N., Chameroy, F., Jeanpert, S., & Schultz, M. (2025). Franchisees’ adoption of omnichannel marketing. Industrial Marketing Management, 126, 18-29. https://doi.org/10.1016/j.indmarman.2025.02.001
  • Ghantous, N., Chaney, D., Chameroy, F., Schultz, M., & Jeanpert, S. (2024). L’intégration omnicanale directive, collaborative et par l’empowerment dans les réseaux de franchise. Revue internationale PME, 37(2), 105-129. https://doi.org/10.7202/1113021ar
  • Ghantous, N., & Belkhiria, E. (2024). The Intercultural Experience Project: A practical tool leveraging multiple intercultural experiences at home to foster student intercultural competence. Innovations in Education and Teaching International, 61(6), 1227-1241. https://doi.org/10.1080/14703297.2023.2254291 
  • Alnawas, I., Ghantous, N., & Hemsley-Brown, J. (2023). Can CSR foster brand defense? A moderated-mediation model of the role of brand passion. Journal of Brand Management, 30(3), 190-206. https://doi.org/10.1057/s41262-022-00296-4