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Event manager Career Guide

Event managers oversee the design and delivery of events, combining creative vision with operational oversight to ensure successful experiences. They coordinate teams, manage budgets, and supervise logistics to bring concepts to life while meeting client objectives. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Marketing, Digitalization, and Management
  • Average salary Average annual starting salary (between 30,000 and 38,000 euros gross per year)
  • Miniature horloge Duties Coordination of advertising campaigns - Sale of advertising space - Implementation of advertising campaigns
  • Miniature discussion Skills Organization - Communication - Adaptability - Interpersonal skills - Negotiation skills
  • Miniature sacoche Career progression Media planner - Director of commercial relations or event project - Manager of an event agency
  • Pictogramme campus ISC Paris courses Bachelor in Digital Marketing and Communication digitale - Master in Digital Marketing and Communication - MSc International Business & Marketing

What does an Event Manager do?

As the name suggests, the job of an event manager involves designing, planning and organizing events on behalf of a company. These may be:

  • External events: launch parties for new products, gala evenings, festivals, etc.
  • Or internal events: seminars, company lunches or dinners, etc.

Event managers are versatile experts with multidisciplinary responsibilities. They are in charge of everything from creating the event to defining and managing the budget, as well as implementing a communication strategy for the project. Not to mention that they must select and manage the various contributors.

Their goal? To make every event a memorable occasion that elicits a

‘wow’ effect from every participant, in order to meet the company’s communication and marketing objectives.

Event managers can take charge of an event from start to finish, manage part of it, or supervise several events at once, each led by an event project manager.

It all depends on the size of the company they work for.

What does the job of Event Manager involve?

How to become an Event Manager?

After completing a baccalaureate, it is possible to pursue a BTS (higher technical certificate) in event management or information and communication (two-year post-secondary program).

However, recruiters favour candidates with a three- or five-year degree in communication, marketing, event management or project management. Fluency in English is also an asset that facilitates professional integration.

Among the Bachelor’s degree programs to consider:

  • Bachelor’s degree in Marketing and Digital Communication
  • Bachelor’s degree in International Business (in English)
  • Bachelor’s degree in Human Resources & CSR

You can also go for a professional degree in Event Management.

Several Master’s programs allow you to specialize further, including the Master’s degree in International Business Management from ISC Paris. This program, taught on the Paris campus, is available on a work-study basis, which offers significant professional training.

Other Master’s degrees are also worth considering:

It is also possible to pursue an MBA in event management.

Trainings to become an Event Manager proposed by ISC Paris

STUDY AT ISC PARIS…
with a Bachelor in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a Master in Project Consulting and Management
STUDY AT ISC PARIS…
with MSc International Marketing

The main skills of an Event Manager

1) Strong project management skills: due to their central role, event managers must demonstrate excellent organizational skills, whether managing teams, resources or several projects at once.

2) Good communication and marketing skills: event managers know everything there is to know about events and marketing. They know how to pull the right strings to ensure that each event gets the desired visibility before, during and after the big day.

3) Negotiation skills: this aspect of the job is often overlooked, but it is essential. Event managers regularly negotiate with service providers. They are skilled in negotiation techniques to obtain the best rates.

What soft skills do you need to be an Event Manager?

  • organizational skills
  • Methodical approach
  • Interpersonal skills
  • Creativity
  • Team spirit
  • Ability to work under pressure

What are the career opportunities for an event manager?

Over the years, there are many career opportunities for this professional. They can move into positions such as public relations officer or communications officer. Here are some other examples of possible career paths:

HOW MUCH DOES AN EVENT MANAGER EARN?
What is the salary of a junior event manager?
The salary of a junior event manager ranges from €30,000 to €38,000 gross per year, or approximately €2,650 to €3,150 gross per month, which corresponds to approximately €2,000 to €2,450 net per month.
A variable portion (bonuses, 13th month, etc.) is also added, amounting to an average of €4,000 per year.
The remuneration of a junior profile depends on several factors, including the company, its sector of activity and its location. For example, luxury or new technology companies generally offer more attractive salaries than those in the tourism sector.
In Paris, companies may offer salaries up to 20% higher than those offered in other regions of France.
HOW MUCH DOES AN EVENT MANAGER EARN?
What is the salary of a senior event manager?
The salary of an experienced event manager varies on average between €40,000 and €60,000 gross per year, or approximately €3,300 to €5,000 gross per month, which corresponds to approximately €2,600 to €3,900 net per month.
In addition, there is supplementary remuneration of around €7,000 per year, consisting of target and performance bonuses, as well as a 13th or even 14th month’s salary.
Income also increases with experience:
4 to 6 years’ experience: €35,000 to €45,000 per year;
7 to 9 years: €39,000 to €48,000 per year;
10 to 14 years: €50,000 to €58,000 per year;
15 years and over: up to €60,000 per year.