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International Business & Marketing Manager

Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc.

This program is aimed at international markets and products, as an MSc in marketing techniques in an international environment.

Perspectives

  • International Trader
  • Export Business Manager
  • International Product Manager
  • International Marketing Analyst
  • Brand Manager
  • Digital Marketer

Objectives

Clever marketing drives profit, product longevity, and brand loyalty: everything companies
are looking for. As most of the business players are transforming their brands
into new markets and channels, the MBA in International Business Marketing explores
marketing on a global scale and gives students a systemic and global perspective of
the organization in its environment.

By mixing strategic management, marketing and international business, the MBA in
IBM enables students to apply skills and knowledge in the following areas: branding,
market research, consumer behavior, new product, market development, and international
business management.

Master of Science – Course Organization

Fundamentals of Management

  • Project management
  • Strategy
  • ROI and performance
  • Ethics
  • Business Game

Fundamentals of the Profession

  • Digital Marketing
  • Market studies
  • Marketing innovation
  • Branding and Advertising
  • Relationship marketing

Specialization

  • Intercultural Management
  • International Marketing
  • Salesforce Management
  • International business negotiation
  • Strategic decisions in international trade
  • Doing Business in Emerging markets
  • Big data & datamining – Business Intelligence
  • Global Integrated Supply Chain Management
  • International Business Law
  • Learning Business By doing Business
  • Fil Rouge

Start of the school year

  • February 2019
  • October 2019

Tuition fees

Check rates

Admissions

How to join the International Business & Marketing Manager Master of Science of ISC Paris Business School ?