ISC Paris ISC Paris

Ayoub Nefzi

Enseignant-chercheur. Responsable des programmes MSC au campus d’Orléans.

Présentation

Ayoub Nefzi est professeur de marketing. Il est titulaire d’un doctorat en sciences de gestion obtenu en 2007 à l’IAE de Nice (Université Nice-Sophia Antipolis), ainsi que d’une Habilitation à Diriger des Recherches (HDR) décernée par l’Université de Monastir (Tunisie). Ses domaines de spécialisation incluent le marketing touristique, le marketing digital, le marketing responsable, le marketing social, la responsabilité sociétale des entreprises (RSE) et l’entrepreneuriat. Il publie régulièrement dans des revues scientifiques à comité de lecture et participe activement à de nombreux congrès scientifiques, tant au niveau national qu’international. Il est actuellement responsable des programmes MSc sur le campus d’Orléans. Avant de rejoindre l’ISC, il a occupé des postes d’enseignant-chercheur et de direction académique en France, en Tunisie, au Mali, en Mauritanie et en Arabie Saoudite.

Ayoub Nefzi is a marketing professor. He holds a Ph.D. in Management Sciences obtained in 2007 from the IAE of Nice (University of Nice-Sophia Antipolis), as well as an Accreditation to Supervise Research (HDR) awarded by the University of Monastir (Tunisia). His areas of specialization include tourism marketing, digital marketing, responsible marketing, social marketing, corporate social responsibility (CSR), and entrepreneurship. He regularly publishes in peer-reviewed scientific journals and actively participates in numerous scientific conferences, both nationally and internationally. He is currently responsible for the MSc programs on the Orléans campus. Before joining ISC, he held teaching and research positions and academic leadership roles in France, Tunisia, Mali, Mauritania, and Saudi Arabia.

Diplômes

Doctorat en Marketing et Management

Domaines d'enseignement/ Teaching

  • Customer satisfaction
  • Digital marketing
  • Strategic marketing
  • Branding
  • Social media marketing

Domaines de recherche/ Research

  • Tourism Marketing
  • Digital Marketing
  • Responsible Marketing
  • Social Marketing
  • Corporate Social Responsibility (CSR)
  • Entrepreneurship

Dernières publications/ Latest publications

  • M. Kohli Kallel, A. Nefzi, T. Majd, F. Dosquet, 2024, Factors influencing the quality of life of tourists at their destination. An empirical study on cultural heritage tourist destinations in Tunisia, Resaddersse International, Vol. No. 64, pp 42-56.
  • N. Khaezmi, A. Nefzi, A. Yahyaoui, 2024, Role of rural women on the agritourism entrepreneurial behavior in Tunisia, Cogent Business & Management, Volume 11, Issue 1, Janvier 2024.
  • K. Mathlouthi, A. Nefzi, 2023, “Consumption desire among children (from 7 to 11 years old): role of social media adv and product familiarity”, Cogent Business & Management, Volume 10, Issue 3, September 2023.
  • K. Mathlouthi, A. Nefzi, 2021, “Effectiveness of the use of threats in communication with children (aged from 8 to 12)”, Young Consumers, July 2021.
  • N. Khazemi, A. Nefzi, 2020, “The effect of social capital on the development of the social identity of agritourist entrepreneur: A qualitative approach’, Cogent Social Sciences, Volume 6, 2020 – Issue 1.