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Acquisition Manager Career Guide

Acquisition managers drive business growth by identifying, evaluating, and securing new customers or strategic opportunities. They analyze performance data, optimize acquisition channels, and collaborate with sales and marketing teams to maximize results. As competition intensifies across markets, the demand for professionals who can scale acquisition strategies effectively continues to grow. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Communication, Marketing, and Digital Management
  • Average salary Average annual starting salary (between 30,000 to 38,000 euros gross per year)
  • Miniature horloge Duties Creation and implementation of a communication strategy on social networks - Animation and moderation of social networks - Analysis and performance monitoring
  • Miniature discussion Skills Creativity - Communication skills - Marketing skills - PR skills - Data analysis skills
  • Miniature sacoche Career progression Head of e-marketing - Head of the webmarketing department - Digital Marketing Manager
  • Pictogramme campus ISC Paris courses Bachelor Digital Marketing and Communication - Master Digital Marketing and Communication - MSc Responsible marketing and communication

What does an Acquisition Manager do?

The role of an acquisition manager is to increase website traffic, i.e. the number of monthly visitors. To do this, they use several acquisition levers such as search engine optimization (SEO), paid advertising (SEA), affiliate marketing and email marketing.

As an employee or independent consultant, they support companies that want to increase the visibility of their websites or e-commerce sites in order to generate more leads.

With more than 8 out of 10 French people shopping online, companies are competing to attract traffic to their websites. And in this race, the acquisition manager is the spearhead of their web marketing strategy.

They focus on both the technical aspects of acquisition and the psychology of users in order to better target them.

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What does the job of Acquisition Manager involve?

How to become an acquisition manager?

There are many training programmes that can lead to this job, whether in marketing, IT or communications. However, initial experience is often required, which leads many professionals to start out as digital project managers or SEO/SEA consultants.

Work-study programmes are particularly valued by recruiters, as they offer practical experience and accelerate entry into the job market.

Two-year post-secondary education

  • BTS in Digital Marketing
  • BTS in Operational Sales Management

Bachelor’s degree

After completing their baccalaureate, students can also choose to pursue a professional bachelor’s degree in Operational Marketing.

To become an acquisition manager, ISC Paris offers a Bachelor’s degree in Marketing and Digital Communication, taught in French and English, to prepare students for careers in France and abroad. This degree is also available as a work-study programme.

Master’s degree

Graduates of business schools or equivalent programmes generally go on to positions of responsibility, particularly in large companies.

Among the most sought-after programmes are:

Trainings to become an Acquisition Manager proposed by ISC Paris

STUDY AT ISC PARIS…
with the Bachelor in Digital Marketing and Communication
STUDY AT ISC PARIS…
with the Master in Digital Marketing and Communication
STUDY AT ISC PARIS…
with the MSc Responsible marketing and communication

The main tasks of an Acquisition Manager

1) Strong marketing culture: he is well versed in all aspects of digital marketing. Whether it’s natural or paid search, online advertising, affiliate marketing, search engine algorithms or social media, he has a perfect command of the tools and closely follows developments on the web.

2) Proficiency in tracking tools: performance monitoring is central to their work. To guarantee results and identify areas for improvement, they use tools such as Google Analytics, AdServer and retargeting software on a daily basis.

3) Knowledge of digital advertising: the acquisition manager knows what works and what doesn’t in digital advertising, especially when it comes to paid advertising. They are able to deploy online advertising campaigns from A to Z, from choosing keywords to designing banner ads, while staying within the allocated budget.

What skills do you need to be an Acquisition Manager?

This manager is above all passionate about digital technology and the web. He is interested in new technologies and never finds them boring. A skilled analyst, he is comfortable with statistics, which he uses on a daily basis.

With a strong sense of initiative, he is rigorous in his work and knows how to anticipate and react to changes and unforeseen events. Finally, he has excellent interpersonal skills, whether with clients or colleagues.

 

 

 

 

What are the career opportunities for an acquisition manager?

After several years of experience, acquisition managers can progress to supervisory or management positions. Within the same company, they can climb the ladder to reach the position of marketing director. There are therefore a variety of career prospects, including the following examples:

HOW MUCH DOES AN ACQUISITION MANAGER EARN?
What is the salary of a junior acquisition manager?
The salary of a junior acquisition manager ranges from €30,000 to €38,000 gross per year, or between €2,500 and €3,200 gross per month. A variable portion (commissions, bonuses, 13th month, etc.) is also added to this remuneration, averaging €3,000 per year.
The higher the level of higher education, the more this expert can negotiate their remuneration, even at the start of their career. The quality of the training undertaken, as well as any work-study programmes or internships completed, are arguments to be put forward.
Salaries offered in the Paris region are generally higher than in other regions of France, with a difference of up to 20% for the same position.
HOW MUCH DOES AN ACQUISITION MANAGER EARN?
What is the salary of a senior acquisition manager?
A salaried acquisition manager with more than 5 years’ experience earns an average of €43,000 gross per year, or €3,550 gross per month. However, their salary may increase thanks to additional income such as performance bonuses, commissions and a 13th month’s salary.
With more than 7 years’ experience, their salary can reach €50,000 gross per year.
When working as a freelancer, their salary depends on their fees and the number of clients they support. The larger their client portfolio, the higher their remuneration will be.
It should be noted that in some countries, such as the United States, acquisition managers can earn higher incomes. A professional with seven years of experience can earn up to €100,000 gross per year.