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Communications Specialist Career Guide

Communications specialists craft and deliver clear messages that strengthen a company’s image and connect with its audiences. They manage internal and external communication, handle media relations, and ensure consistency across all channels. As organisations rely more on strategic messaging, the demand for skilled communicators continues to grow. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Marketing and Communication
  • Average salary Average annual starting salary (between 20,000 and 36,000 euros gross per year)
  • Miniature horloge Duties Development of the Communication strategy - Management of the company’s image - Social Media Animation
  • Miniature discussion Skills Creativity - Good written and oral communication - Mastery of computer tools - Sense of organization and planning - Adaptability and responsiveness
  • Miniature sacoche Career progression Communication Manager - Communication Director - Communication Consultant - Project Manager - Public Relations Manager
  • Pictogramme campus ISC Paris courses Bachelor Marketing et Communication Digitale - Master Marketing et Communication Digitale - MSc Communication et Marketing Responsable

What does a Communications Specialist do?

The communications specialist develops and manages communications plans aligned with the strategic objectives of the company in which they work. This professional is responsible for the brand image and dissemination of a company’s messages to its target audiences.

Communications specialists generally work under the supervision of the communications director. They may be responsible for one or more types of communication: external communication (prospects, customers, the general public, press relations, etc.), internal communication (employees and partners) and corporate communication (shareholders, investors, etc.).

The role of communications specialist has several titles:

  • Communications advisor
  • Communications assistant
  • Communications project manager
  • Press officer
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What does the job of Communications Specialist involve?

How to become a communications specialist?

The position of communications specialist is accessible with a two-year post-secondary degree (e.g., BTS in communications). For a three-year post-secondary degree, it is possible to pursue a bachelor’s degree. At ISC Paris, we offer a Bachelor’s Degree in Marketing and Digital Communications, taught in French and English, to provide students with an internationally recognized education.

Candidates with a five-year degree are highly valued by large companies and generally attain positions of high responsibility. To continue your higher education, several master’s degrees are available, such as the Master’s in Marketing and Digital Communication.

For students with international ambitions, it is also possible to pursue a Master of Science (MSc), an international degree that provides dual skills and is recognized as a five-year degree – RNCP level 7.

Trainings to become a Communications Specialist proposed by ISC Paris

STUDY AT ISC PARIS…
with a Bachelor’s in Digital Marketing and Communications
STUDY AT ISC PARIS…
with a MSc in Responsible Communication and Marketing
STUDY AT ISC PARIS…
with a Master in Digital Marketing and Communication

The main tasks of a Communications Specialist

1. Developing the communication strategy:  The communications specialist designs, develops and executes communication plans. These plans must be consistent with the company’s values and objectives. The communications specialist identifies the target audience and how to reach it, coordinates actions with other departments and then analyses the effectiveness of the campaigns.

2. Managing the company’s image: The communications specialist oversees the company’s image and reputation among the public, customers, partners and the media. They must maintain a positive brand identity, manage crisis situations and develop relationships to promote the company’s reputation.

3. Social media management: Social media is an integral part of a communications specialist’s daily work. Their role is to manage the company’s various accounts with interactive and engaging content. They know how to offer a variety of formats and adapt their communications strategy based on the results obtained on investment, the professional must be persuasive and proactive in defending their ideas.

What skills do you need to be a Communications Specialist?

  • Creativity: ability to come up with original and innovative ideas for communication campaigns, find creative solutions to problems encountered.
  • Good written and oral communication skills: ability to express oneself effectively in speech and writing, present clear and convincing arguments, and write coherent and relevant texts.
  • Proficiency in IT tools: ability to use graphic design, video editing and social media management software, etc.
  • Organisational and planning skills: ability to structure work and projects, meet deadlines, prioritize tasks and anticipate potential problems.
  • Adaptability and responsiveness: ability to adapt to unforeseen circumstances, deal with unexpected situations, find solutions quickly, and work effectively as part of a team.
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What are the career opportunities for a Communications Specialist?

The role of communications specialist offers numerous opportunities for career advancement, whether in communications, marketing or public relations.

Here are a few examples of possible career paths:

HOW MUCH DOES A COMMUNICATIONS SPECIALIST EARN?
What is the salary of a junior communications specialist?
The salary for a junior communications specialist ranges from €1,700 to €3,000 gross per month, or €20,000 to €36,000 gross per year on average. A junior communications specialist with a bachelor’s or master’s degree can expect a higher minimum salary, starting at €2,000 gross per month.
The size of the company, its location and its sector of activity influence the amount of remuneration for a beginner. In the Ile-de-France region, the average salaries offered are €1,800 to €3,750 gross per month, which is up to 20% higher than elsewhere in France.
HOW MUCH DOES A COMMUNICATIONS SPECIALIST EARN?
What is the salary of a senior communications specialist?
The salary of a senior communications specialist averages between €40,000 and €60,000 gross per year, or €3,500 to €5,000 gross per month. Remuneration varies depending on the communications specialist’s experience, the company they work for and, again, their location. In the Paris region, the gross annual salary of a communications specialist with more than 10 years’ experience can exceed €65,000.
The sector of activity and the specific nature of the position also have an impact on this amount. A corporate communications position in a large company offers higher remuneration than an external or internal professional position. After several years of experience, some communications specialists move into management positions, with more responsibilities and a higher salary.