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Community Manager Career Guide

Community managers build and nurture online communities by creating content, interacting with users, and representing a brand across digital channels. They monitor trends, manage conversations, and strengthen engagement to support long-term loyalty. As social platforms continue to shape how audiences connect, the demand for skilled community managers keeps rising. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Communication, Marketing, and Digital Management
  • Average salary Average annual starting salary (between 26,000 to 35,000 euros gross per year)
  • Miniature horloge Duties Creation and implementation of a communication strategy on social networks - Animation and moderation of social networks - Analysis and performance monitoring
  • Miniature discussion Skills Creativity - Communication skills - Marketing skills - PR skills - Data analysis skills
  • Miniature sacoche Career progression Expansion of fields of intervention - Specialization - Management of a team - Entrepreneur - Internationalization
  • Pictogramme campus ISC Paris courses Bachelor Marketing & Communication Digitale - Master Marketing & Communication Digitale - MSc Communication & Marketing Responsable

What does a Community Manager do?

Having the support of a community manager (CM) has become essential for companies that want to develop their presence on social media. This professional’s mission is to build a community around a company, brand or product.

The digital revolution of recent years and the popularity of social media have transformed Facebook, Instagram and LinkedIn into essential communication tools for reaching a wide audience. This is where the role of community manager comes into its own, harnessing the potential of social media to build a company’s online reputation. They may use ‘organic’ methods, such as posting and interacting with the community (followers, fans, responding to comments, etc.), or paid methods, such as media investments (Facebook advertising, sponsored tweets, etc.).

In short, as the name suggests, the community manager is responsible for managing and developing a company’s online community. 

This professional may have other titles:

  • Web communications officer
  • Social media manager
  • Customer relationship manager
compliance officer avec tablette numerique

What does the job of Community Manager involve?

How to become a community manager?

Bachelor’s degree

It is possible to become a community manager with a two-year higher education qualification, such as a BTS (Higher Technical Certificate) in communication. However, employers tend to favour candidates with a bachelor’s degree or higher.

Several courses are available, including a degree in digital marketing or a bachelor’s degree. ISC Paris offers a Bachelor’s Degree in Marketing and Digital Communication that prepares students for a career as a community manager. This course has a professional focus and is internationally oriented, with classes taught in French and English.

Master’s degree

More than 50% of community managers in France have a five-year degree. This profile is particularly valued by large companies. It is therefore possible to continue your studies with a master’s degree in digital communication, or to choose a Master of Science. The latter is a programme that offers a double degree, ideal for further specialisation and recognized both in France and abroad.

Trainings to become a Community Manager proposed by ISC Paris

STUDY AT ISC PARIS…
with a Bachelor in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a Master in Digital Marketing and Communication
STUDY AT ISC PARIS…
with MSc in Responsible Communication and Marketing

The main tasks of a Community Manager

1. Creativity: Community managers must be creative in order to find good angles and content ideas so that their posts are always varied. Creativity makes it possible to simplify complex information, highlight the brand’s identity in a memorable way, and stand out from the competition.

2. Organisational skills: A CM has many tasks, including setting up a content schedule, writing, planning, interacting with the community and monitoring performance. Being organized is an essential soft skill.

3. Communication skills: Leading an online community requires being comfortable interacting with others. Empathy, understanding internet users, and knowing how to share ideas clearly and effectively are essential qualities for community managers.

What skills do you need to be a Community Manager?

  • Knowledge of digital marketing: As a social media specialist, the CM must be familiar with and have a good grasp of all the fundamental principles of digital marketing. Keywords, natural referencing, user experience, customer journey, etc.
  • Writing skills: Often called upon to write various types of content, community managers must be comfortable with writing. They know how to adapt their posts to the brand’s tone and strategic objectives.
  • Proficiency with digital tools: Social media, CRM, monitoring tools, analytics software—CMs use many digital tools on a daily basis. Mastering these tools is essential for effective communication campaigns.
  • Data analysis and utilisation: Community managers must be able to analyse available data to understand social and market trends, monitor competitors, and measure the performance of marketing and advertising campaigns.

What are the career opportunities for a community manager?

Although the role of community manager is relatively new, there are several career development opportunities available. Here are a few:

HOW MUCH DOES A COMMUNITY MANAGER EARN?
What is the salary of a junior community manager?
A junior community manager with less than three years’ experience earns an average of €26,000 to €35,000 gross per year. This equates to a gross monthly salary of between €2,000 and €3,000. In addition, there are certain bonuses (performance, profit-sharing, etc.) which amount to approximately €1,700 gross per year.
The salary of a junior community manager varies according to two main factors: the size of the company and its location. Large organisations generally offer higher salaries with more responsibilities. In the Paris region, companies pay up to 15% more than in other regions of France.
HOW MUCH DOES A COMMUNITY MANAGER EARN?
What is the salary of a senior community manager?
With more than 5 years of experience, the average salary for an experienced community manager is between €28,000 and €38,000 gross per year. With more than 10 years of experience, this salary increases to between €31,000 and €60,000 per year, or more than €2,500 to €5,000 gross per month.
The salary of a senior community manager includes a variable component. They generally receive a thirteenth month’s salary and up to €3,000 in additional annual bonuses. The more experience and knowledge an expert has in community management, the higher their salary will be.