Digital Project Manager - Carrer Guide

The main responsibility of a digital project manager is to ensure the success of the company’s digital initiatives. To achieve this, they:

• Define digital strategies: they analyse business objectives, evaluate project feasibility, and create detailed specifications. Their strategies aim to ensure each project supports the company’s wider digital vision.
• Manage web marketing projects: they coordinate team efforts, organize meetings, set milestones, communicate objectives, and provide solutions when challenges arise, ensuring everyone stays aligned.
• Stay within budgets and deadlines: digital project managers carefully manage resources and schedules to ensure projects are delivered on time and within the allocated budget.
• Monitor performance metrics: they track data and KPIs to evaluate deliverables, measure campaign effectiveness, and identify opportunities for improvement.

Digital project managers work in businesses of all sizes and across different sectors. In start-ups and small organizations, they often play a multifunctional role, working independently and reporting directly to senior management or the marketing team. In these settings, they frequently manage external service providers such as agencies, freelancers, and developers.

In large companies or corporate groups, digital project managers typically lead larger teams and collaborate with specialists including SEO consultants, SEA experts, content managers, developers, graphic designers, and UX/UI designers. Their role often involves coordinating multiple stakeholders across departments to ensure smooth execution of complex digital projects.

Becoming a digital project manager typically requires completing a 3- to 5-year program in digital marketing, communications, or business management. Recommended pathways include:

• A Bachelor’s degree such as the Bachelor in Digital Marketing at ISC Paris, which focuses on hands-on training and digital project methodologies.
• A Master’s degree in Digital Marketing, Digital Communication, or Digital Innovation Management to strengthen expertise and strategic skills.
• An MSc in International Marketing or a related field, often taught in English and recognised globally, offering broader career opportunities in international companies.

Professional experience, such as internships or work-study programs, is highly valued and often decisive for securing a first role. Advanced certifications in project management tools or digital marketing strategies are also a significant advantage.

The Digital Marketing Manager oversees, among others, the product managers and digital project managers of a company. They are responsible for defining the objectives of each individual and contribute to developing the organization’s overall digital marketing strategy.

The digital strategy consultant assists companies in defining their digital strategy and implementing the corresponding actions. This consultant identifies areas for growth for a brand on the web and acts as an advisor. The consultant may be self-employed and have their own client portfolio, or work within a company or digital support agency.

A digital project manager may also choose to become a digital product manager. The difference between the two roles is that the latter is responsible for designing and launching a product, rather than orchestrating projects. This expert focuses on the digital product, rather than project management.

After gaining solid experience and skills in the field of web marketing, many professionals choose to set up their own business. They then create their own digital support agency offering complementary services: digital strategy consulting, website development, advertising campaign management, etc.