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Social Media Manager Career Guide

Social media managers develop and execute strategies that help brands grow their online presence. They create content, analyze performance, and engage with audiences to build visibility and trust. As digital platforms evolve rapidly, the need for professionals who can manage impactful social media communication continues to rise. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Marketing and Digital Communication
  • Average salary Average annual starting salary (between 28,000 and 45,000 euros gross per year)
  • Miniature horloge Duties Create and manage online presence - Analyze performance - Develop marketing strategies
  • Miniature discussion Skills Creativity - Analysis - Communication - Organization - Monitoring
  • Miniature sacoche Career progression Director of Digital Marketing - Project Manager in Digital Marketing - Consultant in Digital Marketing - Independent Contractor
  • Pictogramme campus ISC Paris courses Bachelor Marketing et Communication Digitale - Master Marketing et Communication Digitale - MSc Communication et Marketing Responsable

What does a Social Media Manager do?

The Social Media Manager (SMM) is one of the new digital professions. This key player in digital communication develops a brand’s e-reputation and ensures its visibility on various social networks. The Social Media Manager is therefore responsible for managing the company’s presence on online platforms and developing strategies to achieve the company’s objectives.

They implement actions on the media they deem most interesting for the brand (Instagram, LinkedIn, X, Facebook, blogs, etc.) and work closely with the marketing team. This professional may have different titles:

  • Social media strategist
  • Social media manager
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What does the job of Social Media Manager involve?

How to become a Social Media Manager?

Bachelor’s degree

Even though candidates with a master’s degree are more sought after, it is possible to become an SMM with a bachelor’s degree. Digital marketing degrees are preferred.

At ISC Paris, you can pursue a bachelor’s degree in marketing and digital communication. This programme is taught in French and English, providing a bilingual education that is highly valued by recruiters.

Master’s degree

Various master’s degrees and several IEP or business school degrees allow you to become a Social Media Manager, such as the Master’s in Digital Marketing and Communication at ISC Paris.

It is also possible to choose a dual skill set with a Master of Science (MSc) specialisation like the MSc in Responsible marketing and communication. This programme offers skills that are recognized in the job market, both in France and abroad.

Trainings to become a Social Media Manager proposed by ISC Paris

STUDY AT ISC PARIS…
with a MSc in Responsible Communication and Marketing
STUDY AT ISC PARIS…
with a Master in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a Bachelor in Digital Marketing and Communication

The main tasks of a Social Media Manager

1. Create and manage online presence: The Social Media Manager creates, manages and updates the company’s various social media accounts. This involves regularly publishing relevant content tailored to the target audience and interacting with prospects on the platforms.

2. Analysing performance: This professional must also monitor the performance of each campaign run on social media. To do this, they use key performance indicators (KPIs) to analyse statistics (click-through rates, impressions, conversion rates, etc.) and thus improve the actions implemented.

3. Develop marketing strategies: The Social Media Manager defines a communication strategy that is consistent with the company’s overall strategy. To do this, they use a 3C approach (Customer, Company, Competition) to create attractive and effective campaigns.

What skills do you need to be a Social Media Manager?

  • Creativity: Ability to develop original ideas to stand out from the competition and carry out impactful actions that meet set objectives.
  • Organisation: Ability to plan and structure the stages of a plan to ensure consistency and coherence in publications.
  • Analysis: Ability to analyse data in order to measure the impact of actions implemented to bring about constant improvements.
  • Communication: Have good interpersonal skills to exchange, discuss and respond to comments from members on the brand’s various social networks.
  • Monitoring: Carry out ongoing monitoring to track trends and developments on social networks in order to anticipate them and integrate them into your strategy.

What are the career opportunities for a Data Analyst ?

The role of Social Media Manager offers several opportunities for professional development. This position can serve as a springboard to other careers in digital marketing. Here are a few examples:  

HOW MUCH DOES A SOCIAL MEDIA MANAGER EARN?
What is the salary of a junior social media manager?
The average salary for a junior social media manager is between €28,000 and €40,000 gross per year. At the start of their career, SMMs earn between €2,300 and €3,300 gross per month. On top of this, they receive annual bonuses of around €2,000.
However, the remuneration of a junior social media manager can vary depending on the company and its geographical location. In London and the surrounding area, their salary is on average 12% higher than for the same position in other regions.
HOW MUCH DOES A SOCIAL MEDIA MANAGER EARN?
What is the salary of a senior social media manager?
In France, the salary of an experienced social media manager is approximately €45,000 to €65,000 gross per year. Their average daily rate (ADR) is €300 in a company and can reach €400 as a freelance SMM.
A thirteenth month’s salary may also be added to this amount, as well as bonuses averaging €3,000 to €5,000 per year.
Several factors can affect the remuneration of an experienced SMM, including the location and size of the company. Candidates with extensive work experience (more than 10 years in the field) can also expect higher remuneration