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Brand Strategist Career Guide

Brand strategists shape how companies present themselves by defining their identity and positioning. They analyze markets, understand consumer expectations, and build strategies that strengthen recognition and competitiveness. As branding becomes increasingly essential, the need for skilled strategists continues to grow. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Communication, Marketing, and Digital Management
  • Average salary Average annual starting salary (between 30,000 to 35,000 euros gross per year)
  • Miniature horloge Duties Creation and implementation of a communication strategy on social networks - Animation and moderation of social networks - Analysis and performance monitoring
  • Miniature discussion Skills Creativity - Communication skills - Marketing skills - PR skills - Data analysis skills
  • Miniature sacoche Career progression Strategic Consultant - Client Director - Digital Marketing Manager
  • Pictogramme campus ISC Paris courses Bachelor Marketing & Communication Digitale - Master Marketing & Communication Digitale - MSc Communication & Marketing Responsable

What does a Brand Strategist do?

A Data Analyst plays a vital role in transforming raw data into strategic insights that help businesses make smarter decisions. They work with vast amounts of data collected from websites, apps, emails, and customer systems to identify patterns, trends, and opportunities.

Their job includes cleaning data, analyzing it with statistical tools, and sharing the results through reports, dashboards, or visual presentations. Ultimately, they help businesses optimize performance, spot risks, and explore new growth areas.

The job of data analyst may have other titles, such as :

  • Data Miner
  • Data mining researcher
  • Data Manager
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What does the job of Brand Strategist involve?

How to become a brand strategist?

The position of strategic planner is accessible with a five-year degree. Experience is highly valued by employers, and it is advisable to pursue a work-study programme to ensure optimal professional integration.

  • Start with a two- or three-year degree

After completing secondary school, students can enrol in a BTS (advanced vocational training certificate) in Communication or a BTS in Commerce and Sales. Students can also choose to pursue a bachelor’s degree for a more comprehensive education.

Several options are available, from a degree in humanities and social sciences to a bachelor’s degree in communication or a specialized bachelor’s degree such as the Bachelor’s Degree in Marketing and Digital Communication at ISC Paris. The latter prepares students for a career as a strategic planner with an academically recognized action-learning approach.

  • Continue with a five-year degree

Holders of a two- or three-year degree can choose to enrol in a business school or engineering school to specialize. Several programmes provide access to employment, including the Master’s in Marketing and Digital Communication.

MSc (Master of Science) degrees are also valued by recruiters for their practical and international dimension, often bilingual:

Trainings to become a Brand Strategist proposed by ISC Paris

STUDY AT ISC PARIS…
with a Bachelor’s program in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a Master in Digital Marketing and Commmunication
STUDY AT ISC PARIS…
with MSc in Responsible marketing and communication

The main tasks of a Brand Strategist

1. Creativity: planners draw inspiration from their surroundings to ensure that the concepts they create and communicate to teams are always imaginative. Their curiosity fuels their creativity, enabling them to achieve their creative and commercial goals.

2. Listening skills: to connect potential buyers with the company’s product, this professional demonstrates excellent listening skills. They focus their attention both externally, to identify insights, and internally, to understand all the expectations of the company for which they are working.

3. Proactive: the advertising campaign is based on the creative brief provided by the strategic planner. For the campaign to be successful and deliver a solid return on investment, the professional must be persuasive and proactive in defending their ideas.

What skills do you need to be a Brand Strategist?

  • Analytical and processing skills: Strategic planning is one of the most research-oriented professions in communications. Analysis is intrinsic to the job: analysis of brand culture, socio-economic and socio-cultural trends, consumer phenomena, etc. This professional must have an analytical mind.
  • Knowledge of marketing levers: To excel in their field, it is essential that they have a strong marketing background. They are well versed in communication strategies, from questioning and data collection techniques to promotional methods.
  • Proficiency in office software (Excel, PowerPoint, Word, etc.): Strategic planners are organized experts who regularly use office software in their work. PowerPoint for presenting concepts, Excel for processing data, Word for writing and they are proficient in these software programmes as well as other digital tools.
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What are the career opportunities for a brand strategist?

Compared to other professions in the sector, there are few strategic planner positions within agencies. As such, planners generally spend many years working within the same organisation, where they may be promoted, for example to Director of Planning. However, the role of planner is a springboard to other positions in communications.

Here are a few examples of career progression:

HOW MUCH DOES A BRAND STRATEGIST EARN?
What is the salary of a junior brand strategist?
The salary for a junior strategic planner ranges from €30,000 to €35,000 gross per annum, or €2,500 to €2,900 gross per month. The salary consists of a fixed and variable component, with additional remuneration averaging €1,000 to €3,000 per annum.
Several factors influence the salary of a planner at the start of their career, including the size of the agency where they work. According to Indeed, large advertising agencies such as Publicis and BETC offer more attractive salaries than their smaller competitors.
The location of the company also has an impact on a beginner’s salary. Salaries in the Paris region are up to 20% higher than those in the provinces.
HOW MUCH DOES A BRAND STRATEGIST EARN?
What is the salary of a senior brand strategist?
The salary for an experienced strategic planner is €37,000 to €50,000 gross per year. This equates to €3,100 to €4,150 gross per month, plus variable remuneration (profit sharing, bonuses, commissions, 13th and 14th month salaries, etc.).
Here are the average salaries offered on Glassdoor for a strategic planner based on their experience:
4 to 6 years: €37,000 to €46,000 per year
7 to 9 years: €42,000 to €61,000 per year
10 to 15 years: €53,000 to €68,000 per year
With more than 15 years in the field, the annual salary of a senior planner reaches €70,000 gross.
The more experience this professional has in their field, the higher their salary will be. They also enjoy several benefits such as meal vouchers, gift vouchers and holiday vouchers.