ISC Paris ISC Paris

Digital Marketing Executive Career Guide

Digital marketing executives develop and execute online campaigns to increase brand visibility and drive performance. They manage digital channels, analyze results, and optimize strategies to reach target audiences effectively. Here’s what the role involves and how to prepare for it.

More informations about the Bachelor Digital Marketing and Communication Contact-us

The key points

  • Entry requirements Post-baccalaureate level courses in Communication, Marketing, and Digital Management
  • Average salary Average annual starting salary (between 26,000 and 35,000 euros gross per year)
  • Miniature horloge Duties Creation and implementation of a social media communication strategy - Animation and moderation of social networks - Performance analysis and monitoring
  • Miniature discussion Skills Creativity - Communication skills - Marketing skills - Public relations skills - Data analysis skills
  • Miniature sacoche Career progression Head of Digital Marketing - Marketing Director - Web marketing consultant
  • Pictogramme campus ISC Paris courses Bachelor Digital Marketing and Communication - Master Digital Marketing - MSc Responsible Communication and Marketing

What does a Digital Marketing Executive do?

The digital marketing executive’s job is to boost sales for their company by increasing the number of digital touchpoints with a target audience.

Having a presence in the ‘webosphere’ is no longer an asset, but a necessity for any company that wants to generate new leads and build customer loyalty.

Also known as an ‘online marketing manager,’ this professional is responsible for identifying and implementing appropriate digital strategies. These strategies are often multi-channel and can take different forms, the most common of which are:

  • Content marketing strategy on social media (LinkedIn, Instagram, YouTube, etc.)
  • Search engine optimisation (SEO) to increase traffic to the company’s website
  • Paid online advertising campaigns (SEA) such as Google Ads, Facebook Ads, etc.
  • Creation of a newsletter (e-mailing) to generate leads and increase customer loyalty
  • Organisation of webinars, creation of a podcast, etc.
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What does the job of Digital Marketing Executive involve?

How to become a Digital Marketing Executive?

It is possible to enter this profession after completing a two- or three-year degree in marketing or communications at a business school, engineering school or university.

However, recruiters favour candidates with a five-year degree and solid multidisciplinary skills. Fluency in English is also valued in the job market.

It should be noted that it is rare to be hired directly as a digital marketing manager upon graduation. Initial experience in the field is generally required. This is why it is common to start in a position such as community manager, marketing assistant or digital project manager.

Bachelor’s degree programs

  • BTS in Communication
  • Bachelor’s degree in Marketing and Digital Communication
  • Bachelor’s degree in Data Analysis
  • Bachelor’s degree in Business Development

Master’s degree programs offered by ISC Paris

Trainings to become a Digital Marketing Executive proposed by ISC Paris

STUDY AT ISC PARIS…
with a Bachelor in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a Master in Digital Marketing and Communication
STUDY AT ISC PARIS…
with MSc Responsible Communication and Marketing

The main tasks of a Digital Marketing Executive

1) Extensive web culture: passionate about digital technology, he is proficient in acquisition levers, SEO and SEA, lead nurturing strategies, and data exploitation techniques. No aspect of the web escapes him.

2) Project management skills: throughout his career, he has designed, implemented and evaluated the results of marketing and digital communication campaigns. This has given him strong management skills, both in terms of resources and the teams involved.

3) Expertise in digital tools: this connected expert is thoroughly familiar with the main software programs on the market. Project management tools (Trello, Notion, etc.), CRM (Salesforce, Pipedrive, etc.) and analysis tools (Google Analytics, etc.) – he is completely at home in this world.

What soft skills do you need to be a Digital Marketing Executive?

  • Creativity
  • Intellectual curiosity
  • Interest in new technologies
  • Analytical mind
  • Organisational skills and sense of methodology
  • Interpersonal and communication skills
  • Writing skills

What are the career opportunities for a digital marketing executive?

Their natural progression within a company generally leads them to a management or executive position. However, there are many possibilities, as they may also choose to move into roles that are more focused on sales or data analysis. Here are a few examples of possible career paths:

HOW MUCH DOES A DIGITAL MARKETING EXECUTIVE EARN?
What is the salary of a junior digital marketing executive?
The salary of a junior digital marketing executive ranges from €25,000 to €35,000 gross per year, or approximately €2,100 to €2,900 gross per month. This corresponds to an average of €1,600 to €2,300 net per month.
In addition to this remuneration, there is often a variable component (target-based bonuses, performance bonuses, 13th month bonus, etc.), averaging €3,000 per year.
The salary of a digital marketing executive at the start of their career can vary depending on their qualifications, experience, and the size and location of the company they work for.
Candidates with a master’s degree, significant initial experience and fluency in English can more quickly reach the upper end of the salary range.
It should be noted that salaries in the Paris region are generally 20% higher than those in the rest of France.
HOW MUCH DOES A DIGITAL MARKETING EXECUTIVE EARN?
What is the salary of a junior digital marketing executive?
The salary of a senior digital marketing executive with more than five years’ experience ranges from €40,000 to €70,000 gross per year, or approximately €3,300 to €5,800 gross per month, with an estimated net monthly salary of between €2,600 and €4,550.
A variable portion of approximately €6,000 per year may be added to this remuneration in the form of bonuses or a 13th or even 14th month’s salary.
Experience plays an important role in remuneration levels. Here are the average salaries in relation to years of experience for a senior profile:
5 to 6 years: up to €45,000 gross/year;
7 to 9 years: up to €60,000 gross/year;
10 to 14 years: up to €65,000 gross/year;
15 years and over: up to €70,000 gross/year.