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Growth Marketing Manager Career Guide

Growth marketing managers drive business growth by designing and optimizing data-driven marketing strategies across channels. They test campaigns, analyze performance, and scale initiatives to increase acquisition, retention, and revenue. Here’s what the role involves and how to prepare for it.

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The key points

  • Entry requirements Post-baccalaureate level training in Digital Marketing and Communication
  • Average salary Average annual starting salary (between 35,000 and 45,000 euros gross per year)
  • Miniature horloge Duties Product design - Carry out market studies - Develop promotion strategies - Negotiate with different suppliers
  • Miniature discussion Skills Creativity - Strength of proposal - Communication - Interpersonal skills - Analytical and synthesis mindset
  • Miniature sacoche Career progression Traffic manager - Customer Experience Manager - Digital Marketing Manager
  • Pictogramme campus ISC Paris courses Bachelor in Digital Marketing and Communication - Master in Digital Marketing and Communication - MSc Responsible Marketing and Communication

What does a Growth Marketing Manager do?

A growth marketing manager is a professional tasked with rapidly accelerating a company’s growth, whilst using a minimum of resources. To achieve this, they implement specific strategies to generate a large number of leads in the short term.

This short-term focus is precisely the essence of the role. Growth marketing managers use ‘hacks’, i.e. unconventional techniques, to achieve their performance targets within a short timeframe.

All these tactics rely on two essential elements: Growth marketing managers are particularly sought after by start-ups, especially in the technology sector, which need to scale up their business rapidly.

  • The analysis of reliable data;
  • And the levers of digital marketing.
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What does the job of Growth Marketing Manager involve?

How to become a growth marketing manager?

To enter this profession, it is generally necessary to hold a five-year degree in web marketing, data analysis or IT development.

Starting with a bachelor’s degree

After leaving school, you can undertake a two-year BTS in IT or a three-year Bachelor’s degree in Marketing. Bachelor’s degrees are also an attractive option, as recruiters value their practical, career-focused nature.

To become a growth marketing manager, ISC Paris offers the following bachelor’s degrees: All these programmes offer a work-study option in the third year, enabling students to gain professional experience that is highly valued by employers.

Continue with a master’s degree

Students can then progress to various master’s programmes, such as:

Trainings to become a Growth Marketing Manager proposed by ISC Paris

STUDY AT ISC PARIS…
with a Bachelor in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a Master in Digital Marketing and Communication
STUDY AT ISC PARIS…
with a MSc in Responsible Communication and Marketing

The main skills of a Growth Marketing Manager

1. Analytical skills: A growth marketing manager possesses excellent skills in analysing and utilising data. They know how to interpret figures, statistics and user behaviour to turn them into actionable insights, which form the basis of their growth strategies.

2. Strong knowledge of digital marketing: they are proficient in all digital marketing techniques. They know what works and what doesn’t, and can identify the most effective channels based on the target audience’s profile. They systematically track results, with a strong focus on performance.

3. Proficiency in digital tools: their role is 100% digital. They use all data analytics software and tracking tools with ease. They also keep abreast of the latest market innovations, particularly marketing automation solutions, which they incorporate into some of their strategies.

What soft skills do you need to be a Growth Marketing Manager?

  • Esprit d’analyse et de synthèse
  • Créativité
  • Curiosité intellectuelle
  • Force de proposition
  • Confiance en soi
  • Esprit critique
  • Sens de la réactivité
  • Polyvalence

What are the career opportunities for a growth marketing manager?

There are many career paths open to a growth marketing manager. Over the course of their career, they may progress to management or executive roles. They may also choose to become a consultant or set up their own business specialising in growth strategy or digital marketing.

Here are a few examples:

HOW MUCH DOES A GROWTH MARKETING MANAGER EARN?
What is the salary of a junior growth marketing manager?
The average salary for a junior growth marketing manager is around €35,000 gross per year, or approximately €2,900 gross per month, which equates to around €2,200 net per month.

If they meet the set growth targets, they may also receive additional remuneration in the form of performance-related bonuses.

At the start of their career, a junior’s earnings can vary depending on their level of education and the company hiring them. Recruiters at certain start-ups often favour candidates with a five-year degree and experience (gained through work-study schemes, for example).

Companies based in Paris and the Paris region also offer salaries up to 20% higher than elsewhere in France.
HOW MUCH DOES A GROWTH MARKETING MANAGER EARN?
What is the salary of a senior growth marketing manager?
The salary of a senior growth marketing manager with over five years’ experience ranges from €40,000 to €65,000 gross per year. Their monthly pay therefore amounts to between €3,300 and €5,400 gross, or approximately €2,500 to €4,100 net per month.

Both experience and the reputation of a senior professional influence their earnings. As a freelancer, if they have a proven track record of growth in previous assignments, they can command high rates.

They may then work with several companies at higher daily rates, which can enable them to earn up to €80,000 gross per year.